Guilt-Free Screen Time
to broaden your child’s mind
Adventure and exploration become a spring-board
for concepts like empathy, self-esteem and grit.
the learning path on a tablet
Kids progress through the Learning Path building bridges, by correctly answering questions during gameplay or while watching short videos.
LuvBug gives kids a sense
of agency and self-determination,
to help build confidence while
expanding their knowledge.
the learning path on a tablet
the learning path on a tablet
Clear benchmarks lead to clear rewards, creating success through momentum. Parents are kept
abreast of progress, with our
easy-to-use parental dashboard.
luvbug product features
LuvBug disarms the digital revolution,
promoting happy, healthy, playful learning.
Why LuvBug?
LuvBug is 1st in Emotional Growth
why-luvbug
designed by global experts
Full 3D graphics
digital dashboard
available at home
parental participation
Fostering a growth mindset
play-based learning
Did You Know?pink luvbug character
In January 2023, Pew Research confirmed
MENTAL HEALTH as the Number One Concern of parents.
bullying increasing statistic
statistic on mental disorders
teen depression statistic
LuvBug Objectives
offsetting cyberbullying @ home & school
2 simple steps
Meet Our Experts
Dr. Jan Plass
Dr. Jan Plass
Senior Advisor
Learning Experience Design
Dr. Rachel Flynn
Dr. Rachel Flynn
Developmental Psychology
Dr. Naomi Polinsky
Dr. Naomi Polinsky
Cognitive Psychology
Dr. Maya Lennon
Dr. Maya Lennon
Efficacy Advisor
Dr. Bruce Homer
Dr. Bruce Homer
Director Psychology, Gaming
Dr. Jodi Gold
Dr. Jodi Gold
CoFounder, CEO
Efficacy: Learning Fundamentals
LuvBug’s ‘Learning Path’ is designed by
Learning Scientists based on 4 complimentary pillars.
Adaptive Learning (AI): Integrating the latest in machine learning, helps create distinctions, foster retention and scaffold previous lessons, using “spiral curriculum” as the gold standard of learning. (Montclair - Forbes)
Proactive Mental Health: Emotional Development cultivates important ‘protective factors’ to mitigate mental health risks for kids. (Child-Mind Institute)
Parental Co-Engagement: Catalyzes a positive lifelong learning environment. (Waterford.org)
Play-Based Learning: builds lifelong learners and supports children’s overall development. (Unicef-LEGO)
How does LuvBug support Pro-Social Skills?

LuvBug stories, scenarios, questions and lessons bolster pro-social skills. According to researchers Rasmsussen and colleagues, pro-social skills are central to childhood development and include our abilities to self-regulate and interact kindly with others. Children exhibiting pro-social skills are more empathetic and regularly considered to be more socially balanced.

How does LuvBug improve Emotional Development?

LuvBug Learning focuses on supporting children’s emotion identification and management skills, and developing their abilities to use prosocial behaviors and to act with kindness. Dr. Susanne Denham and Dr. Nancy Eisenberg, two leading researchers in childhood development, confirm these skills to be foundational for children.

How does LuvBug use research to inform animation and game design?

LuvBug Learning supports the development of these skills by using age-appropriate and research-based definitions of emotions and behaviors. For example, research by developmental scientists and psychologists, such as Dr. Paul Ekman and Dr. Kristin Lagattuta, contributes to the development of LuvBug’s content. LuvBug Learning provides children a vocabulary of emotions that they are prompted to use directly in communication with others.

Research by developmental scientists, including Dr. Kristin Lagattuta, Dr. Susanne Denham, Dr. Nancy Eisenberg, and Dr. Henry Wellman, shows us that children develop a comprehension of emotions and behaviors from age 0 to 12. LuvBug uses this research to adapt the gaming content to target age- appropriate learning. This means that children are learning about emotions and behaviors at the right age and as their skills develop, the game changes with them.

The design of LuvBug Learning is also informed by years of research on children’s learning from digital media. This research shows that children learn best from digital game play when it leads to conversations between parents and children. LuvBug Learning is designed to engage parents in the play. With parent involvement, LuvBug Learning supports development that continues to benefit children, even after they have turned off their devices.

How does LuvBug foster a Growth Mindset?

LuvBug Learning has used the latest research to develop an evidence-based, compelling, learning platform that fosters a Growth Mindset in children. Children are inspired by their progress along the Learning Path and are encouraged by LuvBug characters to advance through challenges and questions. Through repetition and interactive game-play, children are continuously challenged with learning words and concepts well outside their comfort zone. LuvBug models growth, learning from mistakes, and embedding perseverance throughout.

Why should parents care about fostering Emotional Development in children?

Emotional and Character Development skills:

  • Are critical for children's success in school (both behaviorally and academically)
  • Support children’s growth into competent and happy adults
  • Promote self-awareness and more fulfilling relationships

What does research say about Emotionally Developed children?

Child development experts such as, Dr. Susanne Dehnham and Dr. Cybele Raver, have done extensive developmental research on children. Emotional development describes the way children develop and apply these skills to manage emotions, achieve life goals, demonstrate empathy, form relationships and make thoughtful decisions. In fact, the positive benefits of emotional development last for years and lead to overall better well-being and academic success.

Prepared by:
Dr. Jodi Gold, Dir. of Child & Adolescent Psychiatry (New York, NY)
Dr. Jan Plass, Learning Scientist-Snr. Advisor (New York, NY)
Dr. Bruce Homer, Dir. Psychology (New York, NY)
Dr. Rachel Flynn, Developmental Psychology (Salt Lake City, UT)
Dr. Naomi Polinsky, Cognitive Psychology (Chicago, Il)
Jesse Matthews, Behaviour Technician (San Francisco, CA)

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